Rally

Notes from the studio. How projects get scoped and priced, what shipping to the App Store actually involves, and the numbers behind our own products. Written for people who have to make these decisions.

BUILD LOG

How to open source a side project (what Agency taught me)

Before you open source a side project you built for yourself, run it on a machine that has never seen your setup. What open sourcing Agency took, from logs and signing to a Linux port.

Nick Counts6 Oct 2026
BUILD LOG

Why we stopped using tmux for AI coding agents

We ran Claude Code and Codex inside tmux for eight days. Dead panes and blank reattaches pushed us to a small Rust daemon that keeps every agent's screen.

Nick Counts4 Sept 2026
BUILD LOG

How to use Apple Foundation Models without them making things up

Apple's on-device model is good with words and bad with facts. In Senba, code picks the facts, the model writes the words, and a validator checks every line.

Nick Counts28 Aug 2026
BUILD LOG

Why every dumb phone app for iPhone looks the same

Apple rejects home screen replacements, so every dumb phone app for iPhone is a text-list widget that opens Spotify. What a real one has to own instead.

Nick Counts19 Aug 2026
Rally, by email

Just the good stuff. No spam.